In our last article in this series we started looking at website analytics and how you can use analytics to track the traffic on your website. In addition to tracking things like how many visitors you are getting and from where those visitors are coming, most analytics solutions have a feature for tracking your website conversions, an invaluable piece of information.
Every website has a purpose (or at least it should). In many cases the webmaster wants the visitors to the site to do something. This may be wanting people to buy a product, download a document, make a donation, submit a contact form, etc. These are all goals, goals that can usually be tracked by analytics. Read More