The search engines are constantly changing. New sites area being created and shut down every day. More sites are realizing the value of search engine optimization. New strategies for SEO and link building are developed. Even the search engines themselves change as they try to refine their algorithms to produce the most relevant search results. So, what do you do? Read More
Search ranking reports are critical to any SEO campaign. With search ranking reports you can track the progress of your SEO work and find insights into ways you can increase your search traffic even more.
The primary way most people track the results of search engine optimization is by running search ranking reports. These reports tell you where your website is currently ranking in the major search engines for your targeted keywords. The reports themselves don’t affect your rankings, but they do give you insight into the effect of the work you have done and what areas you may need to improve on.
Let’s say when you first started the optimization process, you decided to target some less competitive keywords because your website was new and you wanted to start getting more website traffic as soon as possible.
As part of your plan, you targeted those keywords with both the on-page optimization as well as Read More
You’ve performed keyword research. You optimized your website for the search engines. You have even started a link building campaign to gain untold numbers of relevant, inbound links. So, you’re done right? Wrong. It’s time to see the effects of all this work, re-evaluate the optimization, and plan your next move.
Tracking the progress and effects of the SEO work you are doing is critical to the success of your SEO church marketing. So, what are the important things you need to be tracking and how do you track them?
Read more in our newly updated CMO University article series:
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(Updated 8/3/2011)
You’ve performed keyword research. You optimized your website for the search engines. You have even started a link building campaign to gain untold numbers of relevant, inbound links. So, you’re done right? Wrong. It’s time to see the effects of all this work, re-evaluate the optimization, and plan your next move.
Take a look
Tracking and reporting are as natural to search engine optimization as weighing yourself when you’re on a diet. Yet, many people don’t track the results of their SEO work. Some people track the results of the optimization and link building simply by noticing whether their site seems to be busier. Others go as far as running a search ranking report a few weeks after the initial SEO is completed, but don’t continue running reports assuming their rankings will not change. Meanwhile, they may be targeting the wrong keywords, their rankings may be dropping, and they may be missing great opportunities.
By tracking the various metrics of SEO…
Finally, there is the emotional and psychological effect. As you see your rankings improving and your website traffic increasing, it can encourage you and motivate you. This makes you more likely to continue to maintain the optimization of your website and continue your link building campaigns.
What Do We Track?
There are essentially four things we track in SEO.
In the next few articles, we’ll take a look at each of these tracking and reporting metrics, see how to track them, and discuss how to use the information we gather. We’ll start by exploring the benefits of monitoring and tracking with an analogy, the SEO Diet.
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