The search engines are constantly changing. New sites area being created and shut down every day. More sites are realizing the value of search engine optimization. New strategies for SEO and link building are developed. Even the search engines themselves change as they try to refine their algorithms to produce the most relevant search results.  So, what do you do? Read more…

In our last article in this series we started looking at website analytics and how you can use analytics to track the traffic on your website.  In addition to tracking things like how many visitors you are getting and from where those visitors are coming, most analytics solutions have a feature for tracking your website conversions, an invaluable piece of information.

Online Goals
Every website has a purpose (or at least it should).  In many cases the webmaster wants the visitors to the site to do something.  This may be wanting people to buy a product, download a document, make a donation, submit a contact form, etc.  These are all goals, goals that can usually be tracked by analytics. Read more…

Throughout this series we have compared SEO to trying to loose weight (the SEO Diet).  When trying to loose weight, most people have several aspects to their strategy. They do cardio workouts, aerobics, and weight lifting as well as eating certain foods at certain times.

Now imagine you are dieting and exercising and someone tells you they can tell you exactly which foods are helping you loose weight and which are hurting your weight loss efforts. They can also tell you which exercises are most effective and which you are wasting effort on, not just because they know what tends to work, but because they can monitor exactly how your individual body is being affected by each food choice or exercise.

In the same way, when trying to get more traffic and more conversions through your website, Read more…

I was thinking about SEO and the importance of running reports and tracking metrics when it struck me that it’s very similar to trying to loose weight.

Optimization and link building are like diet and exercise.  Through your diet you fine tune the foods that you eat focusing on the healthier foods that help your body to run well.  At the same time, you exercise, building up your bodies strength and ability to perform. Read more…

The purpose of your church’s website is to have an online presence for your ministry. Link building is a way to increase that online presence, to reach more people, and expand your ministry.  If you aren’t pursuing search engine optimization, including a link building strategy, you are not utilizing your church’s website to it’s fullest.  In fact, you may only be use a fraction of it’s potential. Read more…

All links are NOT created equal.  There are many aspects to links that affect the value (or lack there of) of any particular link.  We’ve already talked about link authority and reputation.  In this article we’ll take a look at some other basic facts of link building that you should be aware of as you develop your link building strategy. Read more…

Do a search on link building and you’ll find hundreds of sites claiming they have the best link building strategy that can get you a bizillion links in 24 hrs and have you ranking for anything you want.  Their all scams.  There are plenty of good, natural ways to build links, but here are 5 link building strategies to avoid: Read more…

There are lots of ways to get inbound links to your church’s website.  Below is a list of link building strategies to get you started. It certainly isn’t an exhaustive list, but it can get you moving in the right direction and help give you ideas. Read more…

One of the most asked questions I see related to search marketing is…

What is the Best Link Building Strategy?

There are a lot of different strategies for link building. The reality is that there really isn’t a single, ultimate link building strategy. For some, one strategy will work better than others depending on your personality and the amount of time you put into the link building. Also, as time goes on, different strategies tend to trend as being more or less effective. Some strategies work well for a while and then general attitude of people starts to change and so your strategy has to change.

Planning Your Church’s Link Building Strategy: Read more…