Tag - SEO

1
Google Adds Keyword Popularity Tool
2
What is Local SEO and Why It’s Important to Church Marketing?
3
Tracking and Reporting Your Church Marketing
4
Link Building for Church Marketing
5
On-Page Optimization
6
Keyword Research
7
The 5 Apple Pickers – A Search Engine Marketing Parable
8
What is SEO?
9
How people find a new church
10
Welcome to Church Marketing Online

Google Adds Keyword Popularity Tool

 
We have discussed the importance of keyword research when optimizing your church website.  In a previous article, “Keyword Research”, I mentioned two of the top keyword popularity tools, WordTracker and Keyword Discovery.  Both are decent tools, but base their estimates on data from several smaller search engines and both cost a several hundred dollars a year to use.  Now there’s an alternative.

Google Logo

You can now add the Google Adwords Keyword Research tool to your list of keyword popularity tools.  There are two key benefits to the Google Keyword Research Tool. Read More

What is Local SEO and Why It’s Important to Church Marketing?

 

We’ve looked at what SEO (Search Engine Optimization) is, setting up your website to make it readable by the search engines and so that it tells the search engines what your website is about by targeting specific keywords. So, what is local SEO? Local SEO is optimization of your website both targeting keywords with local modifiers (ie: churches in Trinity, FL) and with the intent of telling the search engines where your church/business/organization is. As a church with a specific location, local SEO is important for bringing new visitors to your church through your website. Read More

Tracking and Reporting Your Church Marketing

SEO Reporting


(Updated 8/3/2011)

You’ve performed keyword research. You optimized your website for the search engines. You have even started a link building campaign to gain untold numbers of relevant, inbound links. So, you’re done right? Wrong. It’s time to see the effects of all this work, re-evaluate the optimization, and plan your next move.

Take a look
Tracking and reporting are as natural to search engine optimization as weighing yourself when you’re on a diet. Yet, many people don’t track the results of their SEO work. Some people track the results of the optimization and link building simply by noticing whether their site seems to be busier. Others go as far as running a search ranking report a few weeks after the initial SEO is completed, but don’t continue running reports assuming their rankings will not change. Meanwhile, they may be targeting the wrong keywords, their rankings may be dropping, and they may be missing great opportunities.

By tracking the various metrics of SEO…

  • You can see if the SEO is working or if the optimization for some keywords needs to be re-evaluated do to poor performance.
  • You can determine what keywords need more than just on-page optimization and thus need to be targeted when link building.
  • You can determine what link building strategies are working best.
  • You can learn what keywords have the best conversion rates so you can focus on those keywords.

Finally, there is the emotional and psychological effect.  As you see your rankings improving and your website traffic increasing, it can encourage you and motivate you.  This makes you more likely to continue to maintain the optimization of your website and continue your link building campaigns.

What Do We Track?
There are essentially four things we track in SEO.

  1. Search Rankings
  2. Links
  3. Traffic
  4. Conversions

In the next few articles, we’ll take a look at each of these tracking and reporting metrics, see how to track them, and discuss how to use the information we gather.  We’ll start by exploring the benefits of monitoring and tracking with an analogy, the SEO Diet.

Picture by gerlos

Link Building for Church Marketing

Link Building for Churches


(Updated 4/20/2011)

If optimizing a website is like giving your car a tune up, link building is like putting in a bigger engine. Simply put, there are going to be keywords that are out of your reach if all you do is on-page optimization, especially if your church is in a large city or having church ministries targeting competitive keywords, like “unplanned pregnancy”, Link building is needed to bring those keywords into your grasp.

Links are like votes for your website. The more votes your website gets, the more important the search engines think your site is. That causes then to move you up in the search results for the keywords you are targeting and can get you ranking well for keywords you can’t currently rank well for. So, what is link building and how do you do it? Read on my friend. Read More

On-Page Optimization


(Updated on 3/31/2011)

Are the pages of your website optimized for the search engines? If not, you are missing out on visitors to your website and to your church, missing out on people who are looking for God.   On-page optimization is the essence of search engine optimization and the key to targeting the keywords that can make your website a success. Read More

Keyword Research

Keyword Research
(Updated on 3/15/2011)

Like a foundation for a building, there is one aspect of Search Engine Optimization (SEO) that is more important than any other. Without this foundation, you may be wasting all your time and resources. Proper keyword research should be the basis of your optimization.

Why is Keyword Research Critical? Read More

The 5 Apple Pickers – A Search Engine Marketing Parable

Apple TreeAt a small college a group of incoming freshmen marketing majors gathered for their first class. As the wise, old Professor of Search Engine Marketing made his way to the front of the room, one of the students asked him, “Professor, what is SEO?”

The professor looked over the classroom full of young students and replied, “Let me tell you a story…” Read More

What is SEO?

What is SEO?
(Updated on 3/8/2011)

Perhaps as you’ve searched around the Internet and Church Marketing Online you’ve seen the term SEO. SEO stands for Search Engine Optimization. Search Engine Optimization (SEO) is simply setting up your website to best allow search engines to read your website and understand what your website is about. Search engines aren’t very good guessers, so SEO is done to tell the search engines specifically what they need to know or what you want them to know.

The goal of SEO is to increase your website’s rankings in the search engines and bring more visitors to your website. An optimized website can bring 2 times, 3 times, or even 10 times the visitors than an un-optimized website. So, understanding SEO and its importance can make or break a website.

Read More

How people find a new church


(Updated on 2/17/2011)

In the past when a family was looking for a church they would talk to their friends or maybe check the yellow pages for churches in their area.  Then they might visit several of those churches until they find one they like.

The Revolution of Local Search:
Google Places

Over the last several years Internet search engines have made tremendous improvements in what is called local search, that is the search for businesses or organizations in a specific geographical area. Now if you search for something and include a city in the search phrase you’re likely to see results that include a map with some virtual push-pins in it. With one click you can get a phone number, driving directions, pictures, and even read reviews of the place of your choice. As a result, people have been ditching their yellow pages in droves and searching online for restaurants, retailers, and even churches.

In fact, way back in 2008, a survey showed that for the first time more people were using search engines (31%) than a physical phone book (30%).  However, the results revealed something bigger.  When all the Internet sources were added up (search engines, local search, local review sites, social media), over 60% of all people started their search for information about a business or organization online.  That was in 2008.  Today a much greater percentage of people go online to find things.

Today someone who is looking for a church – let’s call him Bill – will most likely start his search online.  Bill uses a search engine like Google, Yahoo, or Bing, to find the listings of churches close to his home.  He looks at their listings starting with first listing and reads the reviews he finds in the search listing.  Then he visits many of those church’s websites.  Based on what he reads, hears, and watches on those website’s Bill quickly rules out most of the churches without ever stepping foot in them.  Then he picks 2 or 3 that seem to be most like the kind of church he’s looking for.  He attends a Sunday service at those churches.  Hopefully he likes at least one of them and gets involved in that fellowship.

Let’s take a closer look at this process

Read More

Welcome to Church Marketing Online

Church Marketing Online is a new website being launched today by OurChurch.Com.  The purpose of Church Marketing Online is to help churches make better use of the Internet in their marketing, evangelism, and outreach efforts.  We’re doing that in two ways.

First, we’ve developed the Top Church Search Rankings service which puts a church website at the top of the search results on Google, Yahoo, MSN, and Ask for the phrases people search when looking for a church.  This is key because most people looking for a church these days start their search online.  And while most churches today have a website, very few have been optimized for search engines and very few churches are monitoring their search rankings and making adjustments on a regular basis to ensure people can find the church website.

Second, we’re launching this blog where we’ll be posting articles about church marketing, Internet evangelism, and search engine optimization in an effort to help pastors and church webmasters better understand how to reach the people in their communities online.  Not only will we discuss purely online church marketing strategies, but also how to maximize a church’s offline outreach efforts (personal evangelism, random acts of kindness, billboards, postcards, etc) by coordinating and complimenting them with an online efforts.  The cornerstone of the CMO blog is what we’re calling CMO University.  This is a series of in-depth articles we’ll be publishing over the coming weeks for the purpose of giving busy church leaders an understanding of Internet technologies and their application to church marketing and outreach.

Thanks for stopping by.  Please a comment and let us know what you think about the new site and let us know about any comments, questions, or issues you want to discuss regarding online marketing and outreach.

In His Service,
Paul Steinbrueck, CEO
OurChurch.Com

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