Church Press Release Killed by Christianese

Chris Walker at posted a good article about a church that issued a press release that was practically useless because it included so much flowery language and Christian lingo (aka Christianese).

Local newspapers will often run church press releases (or exerpts from them) in their religion section (both print and online), so it’s great to see a church using a press release to communicate with people in their community, but you’ve got to write them in a way that unchurched people can understand.  Read the critique: Flowery Church “Insider” Language confuses Press Release.

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Paul Steinbrueck

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