Is Your Church Social? Part 10: Facebook – A Personal Touch


FAmilyIn our last article I talked about creating a Facebook Page for your church.  Facebook Pages are good, but there are some features in the Facebook Profiles which are not available in Facebook Pages.  Unfortunately, these deficiencies have seriously weakened the effectiveness of Facebook Pages for churches.  So, for your Facebook church marketing strategy, I recommend creating both a Facebook Page and a Facebook Profile.

Why Do I Want Both?
Simply put, Facebook Pages has some features that would be beneficial to your social church marketing and keeping your church members informed and a personal Facebook Profile has some other features which are also beneficial.  The other way of putting it is that neither Facebook Pages nor Facebook Profiles are quite up to the task on their own.

Your Facebook Profile:
One of the great features of Facebook is the news stories that are created within your profile.  When you add someone as a friend, every time they do Man greeting people at churchsomething in their profile, like add pictures or post a comment, a news story is created in your profile.  Similarly, whenever you do something in your profile a news story is created in your friends’ profiles.  This is great because it allows people to keep up with what’s happening in their friends’ profiles without having to go check every individual friend’s profile one at a time.  Everything is done from within your profile.

The big weakness of the Facebook Pages is that things done on the page do not create a news story in your fans profiles.  So, fans have to actually go check the church’s Facebook Page to see what’s happening.  This hinders communication and leads to less people keeping up with the church’s page because there isn’t that constant reminder of a news story to go check the page.  That’s why I recommend having both a Facebook Profile and a Facebook Page.

The trick is that Facebook does not allow churches (or any other organization/business) to create a profile.  Profiles are only for people.  Luckily, most churches have people in them.

Create a Facebook Profile for a member of the church and have that profile be an extension of the church’s Facebook Page.  For our example, let’s say we make a profile for the Pastor.  When you post messages on the church’s Facebook Page, post a message in the Pastor’s profile as well.  Do the same with pictures and events.  By having a profile and a page you can have the benefits of the features of Facebook Pages and the communication of the news stories created by the Pastor’s Facebook Profile.

The Draw Backs:
There are a couple of draw backs to having both a church Facebook Page and a member or Pastor Facebook Profile.

  • It’s more complicated.  You end up having to post a lot of things twice so they are on both the page and the profile.
  • Messages written on the wall of the church Page’s Wall don’t create news stories.  Unfortunately, there really isn’t any way to have this happen unless Facebook decides to make it possible.  Here’s hoping…
  • If the Pastor creates a profile to be used for the church, they can’t create a second personal profile.  Technically, I guess you could, but it does violate the terms of service and Facebook could suspend both profiles if they discovered what you’d done.  If the Pastor doesn’t mind having the church stuff in his personal profile and his personal stuff in his church profile, then this isn’t an issue, but if they wouldn’t want to combine the personal and the church, then you have to make a choice.

By using both a Facebook Page and a Facebook Profile in your church marketing strategy you are better able to engage your congregation and your congregation’s friends.  Once you have created both the Page and the Profile, encourage the members of your congregation who use Facebook to become both a fan and a friend.  For those who don’t use Facebook, you may suggest they give is a try.  It’s a great way to foster community and improve communication.  It’s also a great way to evangelize which I will talk about in a later article.

What do you think?  Would you be willing to have your personal profile also serve as the church’s profile?

Big changes are coming to Facebook Pages include more interactivity and connection with people’s profile newsfeeds. Read more about it the article, “New Facebook a Game-Changer.

About the author

Kurt Steinbrueck


  • Thanks for your suggestions on this Kurt. You draw out both the strengths and weaknesses of Profiles vs. Pages. I have seen the downside of the Church Page and they are very much as you have outlined. I think one of the key success factors to a great Facebook Ministry strategy is to have someone who owns that as their minsitry and will work to facilitate community, networking, and communication through this excellent church ministry tool.

    • As a result, you is going to be wise sufficient to request only the actual relevant questions towards the tech assistance agent whenever connected. It removes your misunderstandings and enables you to ask queries in the service provider

      • It's pretty effortless obtain Acai products regardless of in your geographical area in the planet, thanks in order to online. The majority of Acai extremely berry item sellers personal websites, but be cautious — some may be out in order to twit a person

  • This was wonderful help. Just what was needed for what I am working on. I am preparing a presentation to attempt to convince the board of my church to create and online community and I am looking at all of the keys for success. Thank you for your thoughts!

    • If you are vacationing on the budget, this advantage probably appeals a great deal to a person. Hotels as well as local visit companies may offer their own services in a discount when you are travelling along with others

      • Still preserve a normal routine whenever a home based job. To prevent burnout, create when you is going to be operating as well as when you is going to be sleeping. Occasionally your home based business can make this required to set up extended hours.

  • Hi Elaine,

    I'm glad the info has been helpful. I'd love to hear more about what your church decides to do and how it impacts the church.

    Keep in touch.


    • Getting determined dangers is really a large a part of success. Attempting brand new suggestions may pull new clients for your company, ultimately resulting in higher earnings. Performing exactly the same regimen may avoid a person through being unsure of if you're able to make a move much better.

  • Simply simply how much can this kind of software program which might be auto success maker demand? The more difficult accurate question to suit your needs is simply simply how much do we all desire the price tag on many getting? Nicely, although consumer, you want to try the system also we should try out there auto success maker When it really brings funds, you must can easily earn money from it and we're prepared to pay out excellent price to the too.autorentool

  • Upcoming often lookup about for the top curiosity payment. It will not change lives what sort of home bank loan often retailer about and also review awareness rates. There will be one problem that 1 residence loan may be distinct to a additional so have the phrases and also situations.naturalhomecleaning

  • Given that homeowners have cultivated more aware about improving the looks of their property, home development industry provides undergone a massive revolution. Several developing firms have become bringing refreshing home renovation suggestions to the stand. Some companies have gone on the web to jump into this kind of new growing market.homebuildingandloan

  • At times, your the next door neighbor's children want in looking after your family pets. Yet this may not be the most suitable choice, as kids may be reckless and also ignore simple needs of your animal That is why, protection with the health and fitness of the pets needs to be handed above in paid out professionals, as they provide you with calmness as well as the serenity regarding mind while you're not accessible.dogtrainingphoenix

  • Test holding your furry friend differently. Most household pet owners find in which Pedi Paws is incredibly user friendly. You can easily enable the animal to lay on your lap when you cut their particular nails. This creates a cushty position to your pet puppy while their particular nails are increasingly being trimmed. If this doesn't work, take under consideration turning. You wish your family pet or feline being comfy, but well attached.kaidog

  • Internet-based TELEVISION SET viewer produce is raising. It includes many perks by extending an existing media intended for 24/7 reduction news changes. There usually are many no cost international data blogs and also channels readily available online. Further you will definately get software to deliver access which has a restricted gas stops online. In using this method one can readily reduce satellite tv on pc costs and do some searching online fee intended for more. You could possibly enjoy Broadcast tv or data online when convenient in your case. <a href="” target=”_blank”>

  • download hdtv
    Mmm.. good to be here in your article or post, whatever, I think I should also work hard for my own website like I see some good and updated working in your site.

  • I must say that overall I am really impressed with this blog. It is easy to see that you are passionate about your writing. If only I had your writing ability I look forward to more updates and will be returning.
    cheap bow ties

  • A successful online venture requires working with the best just as any other goal in life requiring a team to work with. We offer utmost effective services including brand identity, new age website development, search engine optimization, geo-targeted pay per click advertising and much more. Our daily mission is to deliver unparalleled techniques and vision to create that ripple effect helping your business stand out from the crowd full of competition. We are a team of creative designers, programmers, and visionaries. We do not just build websites, we focus on visitor interaction, user-friendly techniques and use the latest technology in building your brand’s website. We are absolute perfectionists with an eye for design. Our skills in design balance will make sure you are beyond satisfied with working with us. We are here to make sure Boca Startup is the last branding &amp; web development agency you will ever search for. Our expert solutions are carefully crafted to excite and impress you and your colleagues. Boca Startup offers you the jump start your business has been desperately in searching for. All of our services guarantee satisfaction and offer unlimited revisions. We are here to work with you to bring your imagination to life. Our forward-thinking and innovative staff will always find a way to place your business on top of the rest and help you expose your brand to the highly targeted audience you are interested in reaching. Contact us now to chat with a friendly professional to help you get started on a successful online venture today in

Church Marketing Online is a service of OurChurch.Com | Copyright ©2016-2017 by OurChurch.Com. All rights reserved.