Facebook for Churches – New Facebook a Game-Changer

facebookA couple days ago, Facebook announced some major changes. Users now see this notice at the top of their “homepage”

Changes to the Home page are coming soon
Learn about the new features ahead of time. This is happening soon; check out the home page tour now.

It looks like changes to the look and organization of the homepage are being made and the wall is getting another makeover.

But Facebook announced an even more significant change – to Facebook “Pages,” the facet of Facebook designed for businesses and organizations. This news is a total game-changer for churches.

As announced on the Facebook blog yesterday:

Starting today, we are announcing new profiles for public figures and organizations. Once called Pages, these new profiles will now begin looking and functioning just like user profiles.

Another post later in the day provides more details:

Now, major media outlets like The New York Times can use their public profile to share breaking developments that will stream directly into your News Feed… You can connect with organizations like the American Red Cross or Service Nation.

As we’ve mentioned before in the Church Marketing Online blog, the big problem with Facebook Pages up until now is that they had no interaction with their “fans’” newsfeeds. A person could become a “fan” of a church, organization, or business, but then there was nothing to draw that person back to the page. As a result there was almost no interaction on pages, making them almost completely useless. What’s the point of having “fans” if you never interact with them?

This change to make Pages more like profiles changes all that.

Now Facebook pages have a “status” just like individual profiles. When an organization changes their status, that change appears in their “fans’” newsfeed, notifying them and giving them the opportunity to comment or click to the organization’s page.

Facebook didn’t specifically state this in their blog, but I assume the same will be true for other page features. When an organization adds photos, video, links, or notes to their page, those updates will probably also appear in their fans’ newsfeed.

I can already see changes to my church’s Facebook page.

Pages are now more like profiles. Update your Page now.
Pages now look and behave more like user profiles. You can more easily publish content to your Page’s Wall and gain distribution through News Feed. Learn about how to take advantage of the new features.

And there’s a link to a new Facebook Pages Guide.

I’m really pumped about these changes! Can’t wait to try them out! In fact, I’m gonna do that now and post more later.

I’ve also created a Facebook page for OurChurch.Com. Check it out and become a fan.

What are your thoughts on these changes at Facebook?

About the author

Paul Steinbrueck


  • Facebook is one of greatest part of social media. It is now popular for successful online marketing. Most of online entrepreneurs are choice Facebook option for their proficient marketing bcz of their have individual consumer relationship opportunity. Thanks!

  • Facebook has made great changes to the site and introduced new feature like graph search. People are using Facebook for a variety of purposes and these changes have made it more appealing. Personally I like the graph search feature very much. It is now possible to search people easily using this technique.

  • Facebook and social media help a lot in marketing any kind of business. Church marketing can become very easy as we may add the target peoples in our social media accounts and can post useful information for them.

  • Facebook is one of the parts of social media as it is most popular for better communication and feedback. In today's it has become a proficient part of online marketing arena because of there have an efficient opportunity to make strong communication to consumers, as it is most effective for business.

  • Facebook is one of greatest part of social media. It is now popular for successful online marketing.

  • Facebook or myspace is one of biggest part of social networking. It is now popular for effective internet promotion. Most of on the internet business owners are choice Facebook or myspace option for their efficient promotion bcz of their have individual customer connection chance. Thanks!

  • Facebook has made great changes to the site and introduced new feature like graph search. People are using Facebook for a variety of purpose

  • Your brochure can be a paper form of your church website. Make these brochures available to your church members so that they can give them to friends, families, coworkers and acquaintances to invite them to church.

  • The explosion of social media gives businesses an additional way to reach their customers, and — according to Facebook's numbers — millions of customers are online, ready to be reached. Thanks.

  • In traditional writing classrooms, the writing proces was largely ignored. Teachers asked students to write regularly but did not give them much guidance in their writing. Students generally wrote something, turned it in, and may or many not have received feedback. They were not shown how to develop a topic, write a draft, and work on revising! http://buy-custom-writings.com

  • Very nice article, as for me. I think, it is good that new profiles for organizations will look like users profiles, because in such a way we will be able to find a lot of useful information. I would like to mention this site academic-writings.com where we can order perfectly written original academic papes at reasonable prices.

Church Marketing Online is a service of OurChurch.Com | Copyright ©2016-2017 by OurChurch.Com. All rights reserved.