It’s Essential To Make Sharing Easy

The other day, I posted about a video of Kelsey and the miraculous story of her birth.  You can view the video here.  This is an amazing story, but also a great example of how taking a few minutes to setup sharing buttons on content can make a huge difference in how much your content is shared.

I mentioned when I wrote yesterday about how the video as shown on Godvine.com had over 271,000 shares on Facebook.  An awesome number of shares, especially for only 3 days.

Interestingly, I also did a few searches in Twitter and only found a little over 40 tweets.  If you look at the Godvine video page, though, you’ll notice they don’t have a Tweet button integrated into their site.  Huge mistake!  What a clear example of how making sharing as easy as clicking a button effects how much people share something.

Make sure your church’s website has Facebook and Twitter buttons.  Every page should have a way to fan or follow your church.  Everything that you want people to share (event announcements, blog articles, member stories, videos, etc.) should also have a Facebook share button and a Twitter Tweet button.  It should only take a few minutes to setup, but can be the difference between your content going viral or going nowhere.