In part one of this three part series, Pastor Paul Wirth of Relevant Church detailed how 65%-70% of the members of his church have come via the Internet. In the second part of my interview with Pastor Wirth, he explained how multiple layers of church marketing – online and offline – complement each other and proved to be much more effective. Read More
We’ve blogged a lot about ways churches can market themselves online through search engine optimization, pay-per-click marketing, link building and more. While all this information is great in theory, does it actually work in the real world? Read More
Over in our Christian Web Trends Blog we published an article yesterday entitled The Best Target Demographic Ever! It begs the question… with all the time, effort, and resources you’re putting into marketing (online and offline) at your church are you over-looking the demographic most likely to participate in a service or activity if invited?
It can be a challenge at first to start your PPC campaign, but once you get the hang of it,…
A week ago I wrote a bit about the value of a pay-per-click (PPC) search marketing campaign as a part of your online church marketing. Almost every time I talk about pay-per-click and search engine optimization, I get the one of two questions, “Which is better?” or “Which should our church do?” Read More
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For most websites, search engines are the primary source of web traffic. Search engine optimization is great way to get visitors to your church’s website, but it takes time. If only you could pay someone to skip ahead in line. You can! Pay-per-click search marketing is a way to get in the search engines for your targeted keywords in less than 24 hrs. Read More
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We’ve looked at what SEO (Search Engine Optimization) is, setting up your website to make it readable by the search engines and so that it tells the search engines what your website is about by targeting specific keywords. So, what is local SEO? Local SEO is optimization of your website both targeting keywords with local modifiers (ie: churches in Trinity, FL) and with the intent of telling the search engines where your church/business/organization is. As a church with a specific location, local SEO is important for bringing new visitors to your church through your website. Read More
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(Updated 4/20/2011)
If optimizing a website is like giving your car a tune up, link building is like putting in a bigger engine. Simply put, there are going to be keywords that are out of your reach if all you do is on-page optimization, especially if your church is in a large city or having church ministries targeting competitive keywords, like “unplanned pregnancy”, Link building is needed to bring those keywords into your grasp.
Links are like votes for your website. The more votes your website gets, the more important the search engines think your site is. That causes then to move you up in the search results for the keywords you are targeting and can get you ranking well for keywords you can’t currently rank well for. So, what is link building and how do you do it? Read on my friend. Read More
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(Updated on 3/31/2011)
Are the pages of your website optimized for the search engines? If not, you are missing out on visitors to your website and to your church, missing out on people who are looking for God. On-page optimization is the essence of search engine optimization and the key to targeting the keywords that can make your website a success. Read More
Chris Walker at EvangelismCoach.org posted a good article about a church that issued a press release that was practically useless because it included so much flowery language and Christian lingo (aka Christianese).
Local newspapers will often run church press releases (or exerpts from them) in their religion section (both print and online), so it’s great to see a church using a press release to communicate with people in their community, but you’ve got to write them in a way that unchurched people can understand. Read the critique: Flowery Church “Insider” Language confuses Press Release.
Church Marketing Sucks posted an interesting story about Kinetic Church in Charlotte, NC. Kinetic church holds its Sunday service in a movie theater and so they keep all their gear in a trailer. About a month ago theives stole the trailer. In response, Kinetic Church launched an outreach effort with donated billboard space and a coordinated online outreach effort. They even put this video on YouTube reaching out to the person or people who stole the trailer offering them forgiveness and asking for the opportunity to take them out to dinner.
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Multiple Marketing Layers Produce Exponential Growth | Tampa Florida Travel
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