Your church is local, so shouldn’t your listings be local? All the major search engines now have local listings. Google has Google Places, Yahoo has Yahoo Maps, and Bing has Bing Local. In addition, there are a slew of local review sites like CitySearch, Yelp, and Insider Pages as well as several Internet Yellow Pages, like yp.com. These are all places where people can search for churches in a specific city or geographic location and these are all places where your church should be listed.
So, How Popular Is Local Search?
According to an article from USAToday, “ComScore has Yelp attracting 26.1 million users, followed by YP.com at 24.8 million, Idearc’s Superpages at 17.3 million, Citysearch’s 14.3 million and Yahoo Local’s 13.3 million visitors.” Comscore also indicates that Google got 178 million visitors and Google says that 20% of their traffic is local searches. So, that puts Google’s local search traffic at 35.6 million visitors. That’s a lot of search traffic. Read More