Category - Original

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The Top 10 Ways For Churches To Get Links
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Planning The Best Church Link Building Strategy Ever!
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Google is Slipping and Church Marketing is Shifting
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4 Creative Ideas for Online Events
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CMO University Update: 4 Search Engine Optimization Tactics That Could Get You Banned
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4 More Online Events Your Church can Host
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CMO University Update: 7 Essential Elements of Search Engine Optimization
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Facebook and Twitter in Church?
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Facebook’s Great, But We Still Need Face Time
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5 Ways to Create Real Community Online

The Top 10 Ways For Churches To Get Links

Top Ten Ways for Churches to Build LinksThere are lots of ways to get inbound links to your church’s website.  Below is a list of link building strategies to get you started. It certainly isn’t an exhaustive list, but it can get you moving in the right direction and help give you ideas. Read More

Planning The Best Church Link Building Strategy Ever!

Planning your church's link building strategyOne of the most asked questions I see related to search marketing is…

What is the Best Link Building Strategy?

There are a lot of different strategies for link building. The reality is that there really isn’t a single, ultimate link building strategy. For some, one strategy will work better than others depending on your personality and the amount of time you put into the link building. Also, as time goes on, different strategies tend to trend as being more or less effective. Some strategies work well for a while and then general attitude of people starts to change and so your strategy has to change.

Planning Your Church’s Link Building Strategy: Read More

Google is Slipping and Church Marketing is Shifting

Bing may knock out GoogleIn an article on the Christian SEO Guys blog, “Bing to Dethrone Google?“,I reported on the ongoing shift in the search engine market from Google to Bing.  According to Experian’s Hitwise.com, in less than one year Bing’s market share has increased by nearly 27% while Google’s share has decreased by nearly 11%.

So, what does that have to do with church marketing? Read More

4 Creative Ideas for Online Events

hosting online eventsHosting online events is a powerful way to connect people who may never be able to meet face to face. It’s an excellent method to distribute information in a seamless process, and you may include a larger number of people than any venue in the world could hold.

Here are 4 types of online events I’ve personally led or participated in that you could try, too! Read More

CMO University Update: 4 Search Engine Optimization Tactics That Could Get You Banned

SEO techniques to avoidSearch Engine Optimization is an important part of online church marketing.  Unfortunately, there’s a lot of misinformation about SEO out there.  Some of the misinformation is simply useless while other misinformation can actually harm your website in the search engines even to the point of getting your church’s website banned.  Not good.

In this Church Marketing Online University update, we look at:

4 Search Engine Optimization Tactics That Could Get Your Church Website Banned Read More

4 More Online Events Your Church can Host

More Online EventsSeveral days ago I posted the article “5 Online Events Your Church Can Do This Month“.  It was a pretty popular article, so I decided to follow up with…

4 More Online Events Your Church Can Host Read More

CMO University Update: 7 Essential Elements of Search Engine Optimization

The Essentials of Search Engine OptimizationWant to rank well for a certain keyword?  Just tell the search engines what keywords you want to rank well for.  By optimizing certain parts of your web pages, you can greatly effect your church’s website’s search rankings.

As the search engines look at each page of your website, they read the various parts of the page to try to figure out what the page is about and, thus, for what search terms to rank the page.  By using your targeted keywords throughout the various parts of your web pages, you can get the search engines to list your church’s website for specific keywords.  Here are…

7 Essential Elements of Search Engine Optimization:

Click to read more…

Photos by adesigna

Facebook and Twitter in Church?

Facebook and Twitter in churchWe’ve talked a bit about hosting online events, but what about using real world events as online events?  Should churches allow or even encourage members to use Facebook or Twitter in the church? Read More

Facebook’s Great, But We Still Need Face Time

In Person Enhances OnlineOnline communities are a great opportunity.  Getting members connected through Facebook and Twitter is great.  But as much as all these online activities can help build community, real-world, in-person meeting is still very important. Read More

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