Original | Church Marketing Online

5 Online Events Your Church Can Do This Month

I’m sure your church has had a barbecue or pot-luck dinner. You may have had conferences or workshops. Surely every church has had a worship service. What do all these have in common? They are all live events that bring people together. It’s great! These events allow people to meet each other, strengthen social bonds, provide the means for discussions and group learning, create a sense of belonging, and much more. There is a reason the Bible tells us not to forsake the assembling of the believers. Community it important. But what about online? Read More

The Internet is Not a Megaphone

If you are just using the Internet as a megaphone, then you are missing the boat. Your focus is wrong because you are thinking about how you can get your message to the people instead of how you can connect and communicate with the people.

Think about it. Do you like to talk to people who only talk about themselves and never listen to you? Read More

CMO University Update: Understanding Keyword Competition

Understanding what makes a keyword competitive allows you to create an effective strategy for targeting the best keywords and maximizing the traffic to your website. If you don’t understand it, then you are probably spinning your wheels and getting nowhere. So, read on and start “Understanding Keyword Competition” today.

http://churchmarketingonline.com/2011/03/understanding-keyword-competition/

Photo by @boetter

What factors do you look for when determining what keywords you want to target?

CMO University Update: Keyword Research – What You Need To Know

Keyword research is the foundation of search engine optimization. Without it you are working in the dark. But what is keyword research? Learn about the two key factors you need to know about for keyword research in the CMO University Article: “Keyword Research – What You Need To Know.”

http://churchmarketingonline.com/2011/03/keyword-research-what-you-need-to-know/

Photo by .nate

Performing Keyword Research

Manually gathering all the information needed for keyword research would be prohibitively time consuming and in some cases, such as keyword popularity, impossible. Thankfully, there are people out there willing to help in a variety of ways. Here are some tools you can use. Some tools are free and others are not. Read More

Determining Keyword Difficulty

How competitive a keyword is, also called “keyword difficulty” will determine your ability to get your website to rank well for that keyword. By measuring the keyword’s keyword difficulty, you can determine which keywords to target with optimization and which keywords will require link building before you have a chance to rank well.