Category - search engines

1
On-Page Optimization
2
Keyword Research
3
The 5 Apple Pickers – A Search Engine Marketing Parable
4
Search Marketing Glossary
5
What is SEO?
6
How Do Search Engines Work?

On-Page Optimization


(Updated on 3/31/2011)

Are the pages of your website optimized for the search engines? If not, you are missing out on visitors to your website and to your church, missing out on people who are looking for God.   On-page optimization is the essence of search engine optimization and the key to targeting the keywords that can make your website a success. Read More

Keyword Research

Keyword Research
(Updated on 3/15/2011)

Like a foundation for a building, there is one aspect of Search Engine Optimization (SEO) that is more important than any other. Without this foundation, you may be wasting all your time and resources. Proper keyword research should be the basis of your optimization.

Why is Keyword Research Critical? Read More

The 5 Apple Pickers – A Search Engine Marketing Parable

Apple TreeAt a small college a group of incoming freshmen marketing majors gathered for their first class. As the wise, old Professor of Search Engine Marketing made his way to the front of the room, one of the students asked him, “Professor, what is SEO?”

The professor looked over the classroom full of young students and replied, “Let me tell you a story…” Read More

Search Marketing Glossary

As you start to delve into the world of online marketing, it is important to be able to understand the terminology being used. We always try to limit the “tech talk” when possible and use terms normal folks use; however, there are times when there simply isn’t another word to use. You may also be reading though other resources and run into confusing terminology. So, we have created the Church Marketing Online Search Marketing Glossary.

We encourage you to look over this dictionary of search marketing terms before you begin reading through the rest of the articles. We also encourage you to bookmark this page so you can visit the page if you ever run into a word or acronym you are not familiar with. If it’s search marketing related, you should find it here. If not, post a comment to request a definition.

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What is SEO?

What is SEO?
(Updated on 3/8/2011)

Perhaps as you’ve searched around the Internet and Church Marketing Online you’ve seen the term SEO. SEO stands for Search Engine Optimization. Search Engine Optimization (SEO) is simply setting up your website to best allow search engines to read your website and understand what your website is about. Search engines aren’t very good guessers, so SEO is done to tell the search engines specifically what they need to know or what you want them to know.

The goal of SEO is to increase your website’s rankings in the search engines and bring more visitors to your website. An optimized website can bring 2 times, 3 times, or even 10 times the visitors than an un-optimized website. So, understanding SEO and its importance can make or break a website.

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How Do Search Engines Work?

search engines
(Updated on 3/2/2011)

One of the biggest reasons why many organizations are not doing even simple things to help people find their websites in search engines is they simply don’t understand how search engines work.  This article is intended to explain the basics of how search engines work and, in the course of doing so, shatter some search engine myths and help you understand what you can do to help people find your website in search engines.

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