SEO | Church Marketing Online

CMO University Update: 4 Search Engine Optimization Tactics That Could Get You Banned

Search Engine Optimization is an important part of online church marketing. Unfortunately, there’s a lot of misinformation about SEO out there. Some of the misinformation is simply useless while other misinformation can actually harm your website in the search engines even to the point of getting your church’s website banned. Not good.

In this Church Marketing Online University update, we look at:

4 Search Engine Optimization Tactics That Could Get Your Church Website Banned Read More

The High Stakes of SEO for the Church

To look at SEO simply for “church growth” is to ignore the real importance of what we are doing. The church is working for the salvation of mankind and it’s ministries literally can save lives. The stakes are incredibly high.

The high stakes of SEO for the Kingdom of God was the topic of an article in the Christian SEO Guys inaugural post today: Read More

CMO University Update: 7 Essential Elements of Search Engine Optimization

Want to rank well for a certain keyword? Just tell the search engines what keywords you want to rank well for. By optimizing certain parts of your web pages, you can greatly effect your church’s website’s search rankings.

As the search engines look at each page of your website, they read the various parts of the page to try to figure out what the page is about and, thus, for what search terms to rank the page. By using your targeted keywords throughout the various parts of your web pages, you can get the search engines to list your church’s website for specific keywords. Here are…

7 Essential Elements of Search Engine Optimization:

Click to read more…

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CMO University Update: On-Page Optimization

Every website should be optimized. Especially church websites. People use the search engines to find churches and find answers…answers churches have. Not optimizing your church website is like building a church and then not bothering to put up a sign or tell anyone.

So, what is on-page optimization and how do you do it? Read More

Some Thoughts on Search Engine Optimization

Search engine optimization is something that should simply be a part of any and every website design. After all, aren’t you building the website so people will find it and use it? Good SEO can be the difference between a website succeeding in it’s mission or failing.

Here are a few final thoughts on SEO… Read More

4 Search Engine Optimization Tactics to Avoid

Warning!!!

“Danger Will Robinson! Danger!!”

There are certain practices that the search engines tell us they do not approve of. This is generally known in the SEO world as “Black Hat” SEO. The search engines warn that they will punish website that employ these tactics and possibly ban the site. Unfortunately, I’ve seen a lot of do-it-yourselfers use use these tactics simply out of ignorance. They heard using keywords in their text was good, so they just started sticking a bunch of keywords in the text without realizing that’s keyword stuffing and could hurt their site.

So, to be very clear. I’m telling you about these things so that you DO NOT do them. There are plenty of legitimate ways of ranking well in the search engines. There is no need to go to the dark side.

Here are a few of the more common “Black Hat” practices: Read More

7 Essential Elements of Search Engine Optimization

7 places on your web pages to use your keywords: Read More

CMO University Update: Determining Keyword Difficulty

If you are targeting the wrong keywords, you are simply wasting your time with search marketing. With the a little research, you could figure out the right keywords and greatly increase traffic to your church’s site.

If you have been following our discussion of the importance of keyword research to search marketing for your church, we’ve looked at why keyword research is important and what is involved in keyword competition. So, how do you determine how difficult it will be to rank well for a keyword? Great question!

Read: “Determining Keyword Difficulty” and get some practical ways to determine what keywords you can rank for now and what keywords you’ll need to target in the future.

http://churchmarketingonline.com/2011/03/determining-keyword-difficulty/

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Have you done search marketing for your church?

If so, how have you determined which keywords you would target?

CMO University Update: Understanding Keyword Competition

Understanding what makes a keyword competitive allows you to create an effective strategy for targeting the best keywords and maximizing the traffic to your website. If you don’t understand it, then you are probably spinning your wheels and getting nowhere. So, read on and start “Understanding Keyword Competition” today.

http://churchmarketingonline.com/2011/03/understanding-keyword-competition/

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What factors do you look for when determining what keywords you want to target?

CMO University Update: Keyword Research – What You Need To Know

Keyword research is the foundation of search engine optimization. Without it you are working in the dark. But what is keyword research? Learn about the two key factors you need to know about for keyword research in the CMO University Article: “Keyword Research – What You Need To Know.”

http://churchmarketingonline.com/2011/03/keyword-research-what-you-need-to-know/

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Category - SEO

7 places on your web pages to use your keywords: Read More