Category - SEO

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CMO University Update – Keyword Research
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Performing Keyword Research
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Determining Keyword Difficulty
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Understanding Keyword Competition
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Keyword Research – What You Need To Know
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Link Building for Church Marketing
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Keyword Research

CMO University Update – Keyword Research

Keyword ResearchKeyword research is the critical foundation for search engine optimization.  Without it you may be spending tons of time, energy and money targeting keywords you can’t currently rank for or keywords for which no one is really searching.

Learn how to set a firm foundation for your search engine optimization efforts and start getting more traffic to your website with good keyword research: Read More

Performing Keyword Research

Performing Keyword ResearchManually gathering all the information needed for keyword research would be prohibitively time consuming and in some cases, such as keyword popularity, impossible. Thankfully, there are people out there willing to help in a variety of ways. Here are some tools you can use. Some tools are free and others are not. Read More

Determining Keyword Difficulty

Determining Keyword DifficultyHow competitive a keyword is, also called “keyword difficulty” will determine your ability to get your website to rank well for that keyword.  By measuring the keyword’s keyword difficulty, you can determine which keywords to target with optimization and which keywords will require link building before you have a chance to rank well.

How Do I Determine Keyword Difficulty? Read More

Link Building for Church Marketing

Link Building for Churches


(Updated 4/20/2011)

If optimizing a website is like giving your car a tune up, link building is like putting in a bigger engine. Simply put, there are going to be keywords that are out of your reach if all you do is on-page optimization, especially if your church is in a large city or having church ministries targeting competitive keywords, like “unplanned pregnancy”, Link building is needed to bring those keywords into your grasp.

Links are like votes for your website. The more votes your website gets, the more important the search engines think your site is. That causes then to move you up in the search results for the keywords you are targeting and can get you ranking well for keywords you can’t currently rank well for. So, what is link building and how do you do it? Read on my friend. Read More

Keyword Research

Keyword Research
(Updated on 3/15/2011)

Like a foundation for a building, there is one aspect of Search Engine Optimization (SEO) that is more important than any other. Without this foundation, you may be wasting all your time and resources. Proper keyword research should be the basis of your optimization.

Why is Keyword Research Critical? Read More

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