Category - website analytics

1
The Ever Changing Landscape Of Church SEO
2
How Many Conversions Happen At Your Church…Website
3
Pulling The Curtain Back On Your Website Traffic
4
The SEO Diet
5
CMO University Update: SEO Tracking and Reporting
6
Tracking and Reporting Your Church Marketing
7
The 5 Apple Pickers – A Search Engine Marketing Parable
8
Church Marketing Lessons from a Vending Machine

The Ever Changing Landscape Of Church SEO

The Ever Changing Landscape of SEOThe search engines are constantly changing. New sites area being created and shut down every day. More sites are realizing the value of search engine optimization. New strategies for SEO and link building are developed. Even the search engines themselves change as they try to refine their algorithms to produce the most relevant search results.  So, what do you do? Read More

How Many Conversions Happen At Your Church…Website

Tracking ConversionsIn our last article in this series we started looking at website analytics and how you can use analytics to track the traffic on your website.  In addition to tracking things like how many visitors you are getting and from where those visitors are coming, most analytics solutions have a feature for tracking your website conversions, an invaluable piece of information.

Online Goals
Every website has a purpose (or at least it should).  In many cases the webmaster wants the visitors to the site to do something.  This may be wanting people to buy a product, download a document, make a donation, submit a contact form, etc.  These are all goals, goals that can usually be tracked by analytics. Read More

Pulling The Curtain Back On Your Website Traffic

website analyticsThroughout this series we have compared SEO to trying to loose weight (the SEO Diet).  When trying to loose weight, most people have several aspects to their strategy. They do cardio workouts, aerobics, and weight lifting as well as eating certain foods at certain times.

Now imagine you are dieting and exercising and someone tells you they can tell you exactly which foods are helping you loose weight and which are hurting your weight loss efforts. They can also tell you which exercises are most effective and which you are wasting effort on, not just because they know what tends to work, but because they can monitor exactly how your individual body is being affected by each food choice or exercise.

In the same way, when trying to get more traffic and more conversions through your website, Read More

The SEO Diet

SEO DietI was thinking about SEO and the importance of running reports and tracking metrics when it struck me that it’s very similar to trying to loose weight.

Optimization and link building are like diet and exercise.  Through your diet you fine tune the foods that you eat focusing on the healthier foods that help your body to run well.  At the same time, you exercise, building up your bodies strength and ability to perform. Read More

CMO University Update: SEO Tracking and Reporting

SEO ReportingYou’ve performed keyword research. You optimized your website for the search engines. You have even started a link building campaign to gain untold numbers of relevant, inbound links. So, you’re done right? Wrong. It’s time to see the effects of all this work, re-evaluate the optimization, and plan your next move.

Tracking the progress and effects of the SEO work you are doing is critical to the success of your SEO church marketing.  So, what are the important things you need to be tracking and how do you track them?

Read more in our newly updated CMO University article series:

Church SEO Tracking and Reporting Read More

Tracking and Reporting Your Church Marketing

SEO Reporting


(Updated 8/3/2011)

You’ve performed keyword research. You optimized your website for the search engines. You have even started a link building campaign to gain untold numbers of relevant, inbound links. So, you’re done right? Wrong. It’s time to see the effects of all this work, re-evaluate the optimization, and plan your next move.

Take a look
Tracking and reporting are as natural to search engine optimization as weighing yourself when you’re on a diet. Yet, many people don’t track the results of their SEO work. Some people track the results of the optimization and link building simply by noticing whether their site seems to be busier. Others go as far as running a search ranking report a few weeks after the initial SEO is completed, but don’t continue running reports assuming their rankings will not change. Meanwhile, they may be targeting the wrong keywords, their rankings may be dropping, and they may be missing great opportunities.

By tracking the various metrics of SEO…

  • You can see if the SEO is working or if the optimization for some keywords needs to be re-evaluated do to poor performance.
  • You can determine what keywords need more than just on-page optimization and thus need to be targeted when link building.
  • You can determine what link building strategies are working best.
  • You can learn what keywords have the best conversion rates so you can focus on those keywords.

Finally, there is the emotional and psychological effect.  As you see your rankings improving and your website traffic increasing, it can encourage you and motivate you.  This makes you more likely to continue to maintain the optimization of your website and continue your link building campaigns.

What Do We Track?
There are essentially four things we track in SEO.

  1. Search Rankings
  2. Links
  3. Traffic
  4. Conversions

In the next few articles, we’ll take a look at each of these tracking and reporting metrics, see how to track them, and discuss how to use the information we gather.  We’ll start by exploring the benefits of monitoring and tracking with an analogy, the SEO Diet.

Picture by gerlos

The 5 Apple Pickers – A Search Engine Marketing Parable

Apple TreeAt a small college a group of incoming freshmen marketing majors gathered for their first class. As the wise, old Professor of Search Engine Marketing made his way to the front of the room, one of the students asked him, “Professor, what is SEO?”

The professor looked over the classroom full of young students and replied, “Let me tell you a story…” Read More

Church Marketing Lessons from a Vending Machine

Dean Peters posted an excellent article over at Heal Your Church Website today – lessons derived from his office vending machine – about the importance of using website analytics with a church website.  Website analytics are statistics that tell you all sorts of useful information including which pages are most popular, what search phrases people used to find your website, and more.

Most web hosting packages provide some sort of statistics, but a great way to get very detailed analytics for free is with Google Analytics.

The bottom line is… when it comes to websites and snack machines – it’s important to give people what’s important to them rather than offering what’s important to you. 

Church Marketing Online is a service of OurChurch.Com | Copyright ©2016-2017 by OurChurch.Com. All rights reserved.