church marketing | Church Marketing Online

7 Essential Elements of Search Engine Optimization

Want to rank well for a certain keyword? Just tell the search engines what keywords you want to rank well for. By optimizing certain parts of your web pages, you can greatly effect your church’s website’s search rankings.

As the search engines look at each page of your website, they read the various parts of the page to try to figure out what the page is about and, thus, for what search terms to rank the page. By using your targeted keywords throughout the various parts of your web pages, you can get the search engines to list your church’s website for specific keywords. Here are…

7 places on your web pages to use your keywords: Read More

CMO University Update: Determining Keyword Difficulty

If you are targeting the wrong keywords, you are simply wasting your time with search marketing. With the a little research, you could figure out the right keywords and greatly increase traffic to your church’s site.

If you have been following our discussion of the importance of keyword research to search marketing for your church, we’ve looked at why keyword research is important and what is involved in keyword competition. So, how do you determine how difficult it will be to rank well for a keyword? Great question!

Read: “Determining Keyword Difficulty” and get some practical ways to determine what keywords you can rank for now and what keywords you’ll need to target in the future.

http://churchmarketingonline.com/2011/03/determining-keyword-difficulty/

Photo by sean dreilinger

Have you done search marketing for your church?

If so, how have you determined which keywords you would target?

The Internet is Not a Megaphone

If you are just using the Internet as a megaphone, then you are missing the boat. Your focus is wrong because you are thinking about how you can get your message to the people instead of how you can connect and communicate with the people.

Think about it. Do you like to talk to people who only talk about themselves and never listen to you? Read More

Why Aren’t You Telling People About Your Church?

Are you loosing visitors before they even walk through the church doors? Most churches are and here’s why…

One of the most powerful types marketing messages is a recommendation. We often think of these recommendati0ns as happening in person, but thanks to reviews, they don’t have to be. These local review sites like City Search and Yelp, as well as the local listings in Google , Yahoo, and Bing, all give people the ability to rate an organization and leave a review.

A good review takes a listing to a whole new level. Now you are not just letting people know about your church, you are including a recommendation. This makes people much more likely to decide to visit. It also can give people a glimpse into the personality of your church as the reviews talk about the different aspects of your church and its ministries and their effects on people’s lives. It gives your members the opportunity to tell people about your church. If you do not have positive reviews on your church’s listings (if you even have listings), then you are loosing visitors before they even step into your church. Read More

Local Listings For The Local Church

Your church is local, so shouldn’t your listings be local? All the major search engines now have local listings. Google has Google Places, Yahoo has Yahoo Maps, and Bing has Bing Local. In addition, there are a slew of local review sites like CitySearch, Yelp, and Insider Pages as well as several Internet Yellow Pages, like yp.com. These are all places where people can search for churches in a specific city or geographic location and these are all places where your church should be listed.

So, How Popular Is Local Search?
According to an article from USAToday, “ComScore has Yelp attracting 26.1 million users, followed by YP.com at 24.8 million, Idearc’s Superpages at 17.3 million, Citysearch’s 14.3 million and Yahoo Local’s 13.3 million visitors.” Comscore also indicates that Google got 178 million visitors and Google says that 20% of their traffic is local searches. So, that puts Google’s local search traffic at 35.6 million visitors. That’s a lot of search traffic. Read More

5 Tips For Handing Out Virtual Yard Signs

Alright, you’ve made your virtual “yard signs”. So, how do you go about getting people to use them so they don’t end up in your virtual “storage closet”. Here are 5 tips for handing out virtual yard signs: Read More

Reach Your Community Through Virtual “Yard Signs”

As I drive around town I’m inundated with yard signs. Computer repair for under $100. Work off those extra pounds with X program. Visit such-n-such church. Vote for someone for school board (uh. The election’s been over for about 4 months!!). The signs are everywhere and people use them because they are easy, cheap, and they work.

Your church may already have real yard signs, but you can also have virtual yard signs. Read More

Church Marketing Online From OurChurch.Com

People Are Looking For a Church…
Help Them Find You!

You are looking for a church. So, like most people, you go online and use the search engines to find a church near you. You find a church from the first few results in the search engines and visit their site…and then visit the church.

Church Marketing for People Searching for a Church This is something people do everyday. Maybe they are moving to a new town. Maybe they are looking for answers. They are on the web, looking for your church.

If you don’t make sure your church’s website ranks well in the search engines, you will miss out on new visitors, new members, and being able to share the love of Christ with them.

Top Rankings in Google, Bing, and Yahoo…Guaranteed!!

We guarantee at least 100 Top Ten Rankings!

You’ll be listed in the Top Ten Rankings in Google, Bing, and Yahoo and local search engines, like Google Maps.
You will be listed in other places people look for churches, such as church directories, local review sites, and the Internet Yellow Pages.
We target your church’s city and surrounding cities.

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