A week ago I wrote a bit about the value of a pay-per-click (PPC) search marketing campaign as a part of your online church marketing. Almost every time I talk about pay-per-click and search engine optimization, I get the one of two questions, “Which is better?” or “Which should our church do?” Read More
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For most websites, search engines are the primary source of web traffic. Search engine optimization is great way to get visitors to your church’s website, but it takes time. If only you could pay someone to skip ahead in line. You can! Pay-per-click search marketing is a way to get in the search engines for your targeted keywords in less than 24 hrs. Read More
Thanks for the post. It gave me a better understanding on the working of search engines. Never heard of terms…
(Updated on 3/2/2011)
One of the biggest reasons why many organizations are not doing even simple things to help people find their websites in search engines is they simply don’t understand how search engines work. This article is intended to explain the basics of how search engines work and, in the course of doing so, shatter some search engine myths and help you understand what you can do to help people find your website in search engines.
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It can be a challenge at first to start your PPC campaign, but once you get the hang of it,…